In the spotlight
Finance
Growing startup: key indicators to be closely monitored
In addition to financial indicators, Yoann Alarçon, the co-founder of the Potager City fruit and vegetable delivery service, regularly gauges the morale of the troops to better manage his company. Promise kept. One year after raising €7.5 million from CM-CIC...
Investing Is Also A Power
A recent study conducted by Deloitte shows that French investors are increasingly interested in responsible investment but still have difficulty materialising it in their portfolios. Among the reasons given were a lack of clarity in the asset class and, above all, a...
Marketing and Communication
4 trends in digital marketing by experts
Digital marketing and social media strategies are constantly evolving, via technological, consumer or behavioural disruptions. We gave the floor to specialists to find out their vision on the major trends for the coming years. Microinfluence: between fatigue, the...
Digital advertising goes against fraud
"Just because an advertisement is broadcast online... doesn't mean it has to be seen," says Yann Le Roux, Managing Director Southern Europe of Integral Ad Science (IAS). This observation is confirmed by a recent World Federation of Advertisers (WFA) figure: 40% of...
Inspiring Entrepreneurs
Those entrepreneurs who have succeeded without money
To undertake a project without money seems unlikely and yet, many people have succeeded, including famous bosses who founded their empire from scratch. Their only assets are usually ambition and an innate business sense. To succeed, do you have to rely on luck or do...
These entrepreneurs who work for the sake of humanity
Some entrepreneurs do not succeed only in business. They go beyond generating numbers to do something that we think is bigger. It thus contributes to saving the planet or works for the good of humanity. Focus on a few of them that often attract admiration. To...
Management
Internal company social networks, useful and efficient?
In-company social networks have flourished in many large companies that aim to use this collaborative exchange mode to create fruitful interactions. Are these internal social networks useful and effective? The objective of online corporate social networks is to share...
Gender mix: 4 start-ups that are committed to meeting the challenge
Inclusive communication, promotion of women, more attentive recruitment and development of paternity leave… The start-ups Germinal, Kokoroe, Dataiku and Ideta give some ideas to encourage gender diversity in the teams. At Germinal, employees have their employment...
High tech and innovation
In order not to exclude anyone, the web must become more accessible
At a time when the Internet has made its way into all aspects of our lives, people with disabilities are often excluded. To remedy this, standards to be put in place exist. They require in-depth work, for which it is often necessary to be supported, and ownership by...
How the Internet user reads on screen
The evolution of the papyrus reading materials that were unrolled in the book, the reading from left to right, or from right to left, from top to bottom, have been significantly influenced by the screen reading that has imposed itself on the planet. Companies, whether...