Marketing and Communication
How to advertise on Amazon?
Amazon is the rising advertising platform. Brands can no longer ignore this "new" player to develop their sales and reputation. What are the best practices? While it is not easy to obtain information from Amazon, all the stakeholders interviewed, both agencies and...
4 trends in digital marketing by experts
Digital marketing and social media strategies are constantly evolving, via technological, consumer or behavioural disruptions. We gave the floor to specialists to find out their vision on the major trends for the coming years. Microinfluence: between fatigue, the...
Digital advertising goes against fraud
"Just because an advertisement is broadcast online... doesn't mean it has to be seen," says Yann Le Roux, Managing Director Southern Europe of Integral Ad Science (IAS). This observation is confirmed by a recent World Federation of Advertisers (WFA) figure: 40% of...
Do you hear voice marketing?
If voice marketing has made a place for itself in the hearts of certain brands and their customers for relational uses, it is not yet won for transactional marketing! State of the art. Words, words... We hear (expect?) a lot about conversational marketing. In 2019, is...
Design thinking: accelerating innovation
Design thinking has become a "method" used by many companies to locate the human being in order to allow him to innovate. It draws its source from the techniques of designers. It identifies the real needs of consumers and asks internal teams to get involved. It can be...