Amazon is the rising advertising platform. Brands can no longer ignore this "new" player to develop their sales and reputation. What are the best practices? While it is not easy to obtain information from Amazon, all the stakeholders interviewed, both agencies and...

Digital marketing and social media strategies are constantly evolving, via technological, consumer or behavioural disruptions. We gave the floor to specialists to find out their vision on the major trends for the coming years. Microinfluence: between fatigue, the...

"Just because an advertisement is broadcast online... doesn't mean it has to be seen," says Yann Le Roux, Managing Director Southern Europe of Integral Ad Science (IAS). This observation is confirmed by a recent World Federation of Advertisers (WFA) figure: 40% of...

If voice marketing has made a place for itself in the hearts of certain brands and their customers for relational uses, it is not yet won for transactional marketing! State of the art. Words, words... We hear (expect?) a lot about conversational marketing. In 2019, is...

Design thinking has become a "method" used by many companies to locate the human being in order to allow him to innovate. It draws its source from the techniques of designers. It identifies the real needs of consumers and asks internal teams to get involved. It can be...