Marketing and Communication

How to advertise on Amazon?

Amazon is the rising advertising platform. Brands can no longer ignore this "new" player to develop their sales and reputation. What are the best practices? While it is not easy to obtain information from Amazon, all the stakeholders interviewed, both agencies and...

Do you hear voice marketing?

If voice marketing has made a place for itself in the hearts of certain brands and their customers for relational uses, it is not yet won for transactional marketing! State of the art. Words, words... We hear (expect?) a lot about conversational marketing. In 2019, is...