In the spotlight

Tarek Bouchamaoui: looking back on the businessman’s success story

Since 1997, Tarek Bouchamaoui has been at the head of the HBS International oil and gas company, based in Egypt.  Since 2012, he has participated with his family in the strategic management of the various activities of the HGB Holding group. Paternal legacy Tarek...

Finance

Financing: 6 treasurer’s councils to properly manage the debt

Treasury management specialists share their secrets for effective debt management. Smartly, you'll get into debt "Whatever the conditions, a financing transaction must fit properly into the company's financial structure and, more generally, into its strategy. A new...

Growing startup: key indicators to be closely monitored

In addition to financial indicators, Yoann Alarçon, the co-founder of the Potager City fruit and vegetable delivery service, regularly gauges the morale of the troops to better manage his company. Promise kept. One year after raising €7.5 million from CM-CIC...

Investing Is Also A Power

A recent study conducted by Deloitte shows that French investors are increasingly interested in responsible investment but still have difficulty materialising it in their portfolios. Among the reasons given were a lack of clarity in the asset class and, above all, a...

Marketing and Communication

How to advertise on Amazon?

Amazon is the rising advertising platform. Brands can no longer ignore this "new" player to develop their sales and reputation. What are the best practices? While it is not easy to obtain information from Amazon, all the stakeholders interviewed, both agencies and...

4 trends in digital marketing by experts

Digital marketing and social media strategies are constantly evolving, via technological, consumer or behavioural disruptions. We gave the floor to specialists to find out their vision on the major trends for the coming years. Microinfluence: between fatigue, the...

Digital advertising goes against fraud

"Just because an advertisement is broadcast online... doesn't mean it has to be seen," says Yann Le Roux, Managing Director Southern Europe of Integral Ad Science (IAS). This observation is confirmed by a recent World Federation of Advertisers (WFA) figure: 40% of...

Inspiring Entrepreneurs

Tarek Bouchamaoui: looking back on the businessman’s success story

Since 1997, Tarek Bouchamaoui has been at the head of the HBS International oil and gas company, based in Egypt.  Since 2012, he has participated with his family in the strategic management of the various activities of the HGB Holding group. Paternal legacy Tarek...

Those entrepreneurs who have succeeded without money

To undertake a project without money seems unlikely and yet, many people have succeeded, including famous bosses who founded their empire from scratch. Their only assets are usually ambition and an innate business sense. To succeed, do you have to rely on luck or do...

These entrepreneurs who work for the sake of humanity

Some entrepreneurs do not succeed only in business. They go beyond generating numbers to do something that we think is bigger. It thus contributes to saving the planet or works for the good of humanity. Focus on a few of them that often attract admiration. To...

Management

The company: a place of isolation or conviviality?

Borders with the new means of communication seem to have been abolished. And yet nothing is more difficult than to communicate outside the obligations related to the different tasks of employees. Employees feel isolated. Deciphering a disturbing reality. SFL has just...

Internal company social networks, useful and efficient?

In-company social networks have flourished in many large companies that aim to use this collaborative exchange mode to create fruitful interactions. Are these internal social networks useful and effective? The objective of online corporate social networks is to share...

High tech and innovation

Emotional design: the keys to designing AIs in cohesion with human needs

During her conference for Web2day, Noemie Lecorps gives us some tips on how to make emotional design a central asset in the development of artificial intelligence. For Noémie Lecorps, the main objective of design is to make it easier for users to make decisions. We...

How the Internet user reads on screen

The evolution of the papyrus reading materials that were unrolled in the book, the reading from left to right, or from right to left, from top to bottom, have been significantly influenced by the screen reading that has imposed itself on the planet. Companies, whether...